Resource & Tool Development

Healthcare Provider-Focused

Communication presentations including reactive clinical data libraries, digestible prescribing information (PI) summaries, and proactive medical decks to engage and educate HCPs

  • Reactive Slide Libraries provide an up-to-date compilation of readily accessible and hyperlinked slides summarizing key clinical information including clinical data, trial designs, disease state, MOA, or treatment guidelines

    Goals of Utilization:

    Provide field personnel with a single, easily navigable resource with all relevant clinical data to respond to questions in the field

  • PI Summaries provide a quick reference for prescribing information including dosing and administration along with safety and efficacy from the most relevant study(ies)

    Goals of Utilization:

    • Often developed as two resources: a full PI summary & a shorter PI executive summary

    • The shorter PI summary is instrumental in facilitating 5-10 minute conversations

  • Proactive Medical Resources can be tailored to suit a wide range of needs, for example, providing a patient-journey-style story to illustrate the results of a particular pivotal trial

    Goals of Utilization:

    • Communicate a cohesive and organized narrative with HCPs

    • Presentations can be tailored to help illustrate the perspective of the “typical” patient

Payer-Focused

Engagement tools such as interactive FAQ resources with visuals, 2-page key topic summaries, or formulary kits to help facilitate the understanding of a drug’s value with payers

  • FAQ Resources provide visually compelling and easy to navigate answers to anticipated questions from the field with the supporting data and references

    Goals of Utilization:

    Dual-purpose resource used to train field personnel in responding to anticipated questions; also designed to facilitate quick responses in the field

  • 2-Page Key Topic Summaries serve as a quick reference “handout” summarizing information of special interest and are useful for call preparation or as a potential “leave behind”

    Goals of Utilization:

    This two-sided summary handout is a helpful tool which field personnel can utilize in short conversations to visualize and highlight important concepts

  • Formulary Kits provide a succinct guide which serves as an overview to help educate formulary decision-makers on relevant drug information (e.g. clinical data, dosing, and WAC pricing)

    Goals of Utilization:

    This graphics-focused, polished tool can be a critical part of the drug value communication and education strategy