Healthcare Provider-Focused

Communication presentations including reactive clinical data libraries, digestible prescribing information (PI) summaries, and proactive medical decks to engage and educate HCPs

REACTIVE SLIDE LIBRARIES

Reactive Slide Libraries provide an up-to-date compilation of readily accessible and hyperlinked slides summarizing key clinical information including clinical data, trial designs, disease state, MOA, or treatment guidelines

Goals of Utilization:

  • Provide field personnel with a single, easily navigable resource with all relevant clinical data to respond to questions in the field

PI Summaries

PI Summaries provide a quick reference for prescribing information including dosing and administration along with safety and efficacy from the most relevant study(ies)

Goals of Utilization:

  • Often developed as two resources: a full PI summary & a shorter PI executive summary
  • The shorter PI summary is instrumental in facilitating 5-10 minute conversations

PROACTIVE MEDICAL RESOURCES

Proactive Medical Resources can be tailored to suit a wide range of needs, for example, providing a patient-journey-style story to illustrate the results of a particular pivotal trial

Goals of Utilization:

  • Communicate a cohesive and organized narrative with HCPs
  • Presentations can be tailored to help illustrate the perspective of the “typical” patient

Payer-Focused

Engagement tools such as interactive FAQ resources with visuals, 2-page key topic summaries, or formulary kits to help facilitate the understanding of a drug’s value with payers

FAQ Resources

FAQ Resources provide visually compelling and easy to navigate answers to anticipated questions from the field with the supporting data and references

Goals of Utilization:

  • Dual-purpose resource used to train field personnel in responding to anticipated questions; also designed to facilitate quick responses in the field

2-Page Summaries

2-Page Key Topic Summaries serve as a quick reference “handout” summarizing information of special interest and are useful for call preparation or as a potential “leave behind”

Goals of Utilization:

  • This two-sided summary handout is a helpful tool which field personnel can utilize in short conversations to visualize and highlight important concepts

Formulary Kits

Formulary Kits provide a succinct guide which serves as an overview to help educate formulary decision-makers on relevant drug information (e.g. clinical data, dosing, and WAC pricing)

Goals of Utilization:

  • This graphics-focused, polished tool can be a critical part of the drug value communication and education strategy